Tag: Andrew Lycett

The original 007 marketing campaign

One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.

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Ian Fleming’s “business” approach to 007

“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.

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“James Bond” was created to make money

Ian Fleming “wrote Casino Royale in order to take his mind off the horrific prospect of matrimony,” writes biographer Andrew Lycett.

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