Theme by Anders Norén
Ian Fleming is not only responsible for designating James Bond as “007,” but also for creating a mystique surrounding it.
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Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?
This is certainly the trademark phrase, even if not legally “trademarked.” (Is it?)
One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.
“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.
Ian Fleming “wrote Casino Royale in order to take his mind off the horrific prospect of matrimony,” writes biographer Andrew Lycett.