James Bond lifestyle – Branding Bond, James Bond ™

Tag: James Bond lifestyle

2009-09-11

Deborah Lipp on Bond’s martini

The question of “shaken,” rather than “stirred,” is one commonly debated among James Bond fans.

2009-09-10

Origin of the vodka martini

“A dry martini,” James Bond said. “One. In a deep champagne goblet.” essential 007 brand elements, this, too, comes from the fertile mind of his creator, Ian Fleming.

2009-09-08

Fleming’s “generic” strategy

Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?