product placement – Branding Bond, James Bond ™

Tag: product placement

2009-09-19

Are product placements akin to subliminal persuasion?

Perhaps some element of the vocal opposition to product placement in James Bond films is based in a fear that it subjects audiences to subconscious manipulation.

2009-09-18

How, exactly, does product placement undermine viewers’ “trust”?

In the United Kingdom, Mail Online writer Richard Simpson left little to the imagination in regard to his stance on product placement in entertainment media.

2009-09-17

UK Product Placement Ban Reversed

RealBusiness.co.uk just reported the following, under a Monday, September 14, 2009, byline by Kate Pritchard.

2009-09-10

Origin of the vodka martini

“A dry martini,” James Bond said. “One. In a deep champagne goblet.” essential 007 brand elements, this, too, comes from the fertile mind of his creator, Ian Fleming.

2009-09-03

Videos on the Internet as research tools

The following is ostensibly a commercial for the Omega Seamaster wristwatch.