Theme by Anders Norén
Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?
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One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.
“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.
The following as-yet undated interview with Ian Fleming speaks to how he selected the name “James Bond” for his character.