Tag: strategy

Fleming’s “generic” strategy

Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?

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The original 007 marketing campaign

One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.

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Ian Fleming’s “business” approach to 007

“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.

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How Ian Fleming named “James Bond”

The following as-yet undated interview with Ian Fleming speaks to how he selected the name “James Bond” for his character.

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