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“A dry martini,” James Bond said. “One. In a deep champagne goblet.” essential 007 brand elements, this, too, comes from the fertile mind of his creator, Ian Fleming.
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Ian Fleming is not only responsible for designating James Bond as “007,” but also for creating a mystique surrounding it.
Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?