Author: Dell Deaton (page 1 of 6)

Revisiting “Bond, James Bond” gallery at The Henry Ford

It’s been over 13 years since The Henry Ford museum in Dearborn Michigan hosted the then-travelling “Bond, James Bond” gallery.

Scroll down to the very bottom of its page titled “Past Exhibits” and you’ll see it mentioned. No photographs, no links. Just the dates (June 20, 2003-January 11, 2004) and a one-sentence description.

Behind-the-scenes exploration of the world-class production processes that made Bond films an international phenomenon.

Try finding it through your favorite search engine and you’ll be hard pressed to find much of an overall perspective. CBS News did a segment for The Early Show at one point. Detroit Metro Times invested a bit in developing its own unique feature. You can also read about it on City Beat.

Search for photographs and you’ll find even less. Credit for the broadest pictoral coverage may well go to “Jose,” who put together 34 images on the “monkey.org” website.

That’s unfortunate. In many ways, this exhibit laid the foundation for so many of the official showings that have followed.

Thankfully, we were able to see this one in person.

James Bond movie ROI, raw numbers

Rounding out this week of discussion where we’re nailing down a true common denominator basis for assessing the financial performance of James Bond movies, I’m providing below a summary of return on investment (ROI) in chronological order.

Again, this is based on IMDb.com data. It follows the precept of Eon Productions icon Albert R Broccoli, who said the James Bond movies should be judged by budget dollars “on the screen.” In practical terms, such accountability means objective results from budget each dollar spent. Audiences can always find disagreement in where money is allocated, eg, actors’ salaries versus special effects. But there shouldn’t be any disagreement in comparing expenditures to resultant world wide gross, right?

For every dollar spent, here’s what each James Bond movie since 1962 has returned:

  • Dr No (1962) … $59.57
  • From Russia with Love (1963) … $39.45
  • Goldfinger (1964) … $41.63
  • Thunderball (1965) … $15.69
  • Casino Royale* (1967) … $3.48
  • You Only Live Twice (1967) … $11.75
  • On Her Majesty’s Secret Service (1969) … $10.25
  • Diamonds Are Forever (1971) … $16.11
  • Live and Let Die (1973) … $23.11
  • The Man with the Golden Gun (1974) … $13.94
  • The Spy Who Loved Me (1977) … $13.24
  • Moonraker (1979) … $6.78
  • For Your Eyes Only (1981) … $6.98
  • Octopussy (1983) … $6.82
  • Never Say Never Again* (1983) … $4.44
  • A View to a Kill (1985) … $5.09
  • The Living Daylights (1987) … $4.78
  • Licence to Kill (1989) … $3.72
  • GoldenEye (1995) … $5.94
  • Tomorrow Never Dies (1997) … $3.09
  • The World Is Not Enough (1999) … $2.68
  • Die Another Day (2002) … $3.04
  • Casino Royale (2006) … $5.85
  • Quantum of Solace (2008) … $2.51

*Note: The 1967 Casino Royale and 1983 Never Say Never Again were not Eon Productions movies.

Yeah— and “Moonraker” was better than any Bond movie with Connery, too

As every true fan or “student” of James Bond knows, there’s an increasingly urgent need to agree on which of the movies is, in fact — objectively — best.

In the good old days, anyone who could hang his argument on “Ian Fleming” prevailed. That gave way to solace that nothing that failed to star Sean Connery was legitimate for consideration.

But now it’s gotten completely out of control.

Some 007 experts and film historians have taken to suggesting that generic considerations such as scripting, editing, special effects, and, perhaps most egregious, acting serve as criteria in grading any one James Bond movie against another. What on earth does the general public have to do with the success or failure of Bond? By what right?

Where were they in 1962? How many James Bond conventions have they ever attended? How many of them have personally had lunch with Peter Hunt?

Thankfully, the last two James Bond films finally put the question to rest.

“World wide gross” is a bulletproof number, immune from manipulation. More importantly, it shows the 2006 Casino Royale as best Bond movie ever, having taken in $596 million so far. Quantum of Solace is second, at $576 million.

Whew! Natural order confirmed. For the sake of harmony, I think we can all give a little and concede that Quantum of Solace was only 96.6% as good as Casino Royale.

Those financials are from IMDb.com, as are all others I’m gonna cite in this article. I’m open to more authoritative sourcing — if it appreciably changes the analysis and conclusions laid out here.

Unfortunately, as my title for this article implies, the problem with world wide gross criteria is Moonraker.

At $210 million, Moonraker outperforms every James Bond movie before it. Every single James Bond movie starring Sean Connery, including Never Say Never Again. Yet, in the Branding Bond, James Bond 2011 annual ranking, Moonraker came in five up from the bottom. The HMSS Weblog folks gave it a collective “D” grade and say there’s only one film worse (admittedly having neglected to consider the 1967 Casino Royale movie).

Maybe “bottom line” isn’t the bottom line some might think it to be.

If not, what is?

For this round, let me suggest the Albert R Broccoli standard: Money on the screen. The business term for this is return on investment, or ROI. And I think it’s a good idea to look at James Bond movies vis-à-vis stewardship of an asset with which the producers and studios have been entrusted. Because, ultimately, they finance films made with good will that was earned and has to be re-earned via audience attraction.

By the “ROI criteria,” Dr No is the all-time best James Bond movie. Budget $1 million, world wide gross $59.6 million. Almost a 60:1 ROI. The next two films after that are Goldfinger and From Russia with Love, approximately tied at $40 taken-in for ever dollar spent.

At the other end of the spectrum, Quantum of Solace is dead-last by a clear margin. With a reported budget of $230 million, it returned just $2.50 for ever dollar spent. The World Is Not Enough peformed better by 20 cents per buck, and Die Another Day delivered a 3:1 ROI.

Ironically, this ROI focus starts to suggest that Moonraker actually marked the turning point at which considerably less budget money was showing up on the screen.

Without exception, the first 10 Eon Productions James Bond movies returned at least $10.25 for every dollar invested. The “worst” of the pre-Moonraker period was On Her Majesty’s Secret Service. The last movie to break 13:1 was The Spy Who Loved Me.

Not one movie since then has returned as much as 7:1 against budget.

Moonraker had a budget of $31 million and a $210 million world wide gross. The ROI on Octopussy was slightly better than that. For Your Eyes Only set the high-water-mark at 6.98-times investment.

No actor since Roger Moore has made a James Bond movie hitting 6:1 ROI. And, contrary to vigorous spin and desperate attempts to revise history, Pierce Brosnan remains a clearly more bankable 007 than Daniel Craig. GoldenEye delivered $356 million from a $60 million production, versus the $102 million it cost to get $596 million from the 2006 Casino Royale. And, as noted above, nothing in Mr Brosnan’s 007 resume approaches the moneypit performance Mr Craig gave in Quantum of Solace.

Now we’ve been promised a Skyfall that’ll rival Goldfinger as “Bond with a capital ‘B'” — in so many words, and iconic imagery. Last official budget report we had, in November, that’s based on spending levels similar to Quantum of Solace, meaning $230 million (plus or minus).

Okay.

Goldfinger returned $41.63 for every budget dollar. By my math, that means we should get a $9.57 billion take from Skyfall.

Um, wow. Can’t wait to see that.

Personally, I’d have been willing to cut some slack in expecting something that was merely as good as, say, the pinacle of Roger Moore’s James Bond work. Not the best ROI, mind you; just the best in terms of, you know, those “objective” fans who feel compelled to point out how poorly Mr Moore delivered in bellbottom tuxedo and Seiko wristwatch. This, they say, “just to be honest.” Take The Spy Who Loved Me, budget $14 million, world wide gross $48.7 million.

On that basis, Skyfall will merely have to do a $3.05 billion gross. And when Skyfall delivers on its promise of that sorta ROI, I don’t think anyone will question any decision they make on word capitalization.

Conversely, how could anyone help but deliver a higher-grossing James Bond movie than Dr No with a budget 31 times bigger? That’s all Moonraker ever did.

Eon Productions has promised us that Skyfall will be Goldfinger or better. Noted. That means a multi-billion-dollar Bond. Noted.

Otherwise, come November, if we start hearing “gross” rationalizations, figure someone hasn’t been keeping up on current events.

Space shuttles don’t fly anymore.

Not even for the most zealous among new James Bond fans.

“Pay no attention to that man behind the curtain!”

Hey, look! It’s an Aston Martin DB5.

Such a pretty car. Don’t take your eyes off it. Watch closely and see if you can spot its guns go bang-bang. Just like in Goldfinger. Yeah, that’s the ticket: Skyfall is gonna be just like Goldfinger. Not a doubt about it. You’d have to be blind to miss the Aston Martin DB5 on Skyfall shooting locations! Did you also know that Sean Connery drove an Aston Martin DB5 in Goldfinger?

Ask your dad. Or maybe your grandfather. They’ll tell you: Actors may come and go, but the appearance of an Aston Martin DB5 guarantees a blockbuster James Bond movie.

Okay— let’s talk about that here. Let’s put aside everything else we’re hearing and seeing, and, more importantly, not seeing. And let’s talk about the Aston Martin DB5 model that Sean Connery drove in the James Bond film that made this Eon Productions 007 series iconic.

The Aston Martin DB5 returned for Thunderball, GoldenEye, Tomorrow Never Dies, and the 2006 Casino Royale. Seems like Roger Moore had it for Cannonball Run, too, if that’s relevant. Personally, I thought the scriptwriters missed a real opportunity in Die Another Day to evidence Bond’s captivity by having Moneypenny shown briefly, visiting his tarped, obviously too-long-undriven DB5 in storage.

But, other than sorta kind nostalgia, did “the car” really add anything significant to any of those films? Was it even meant to be “the same car” in GoldenEye? With a bottle of champagne evidenced in the console, where had the gadget controls gone?

And that’s before we start talking re-boot.

Daniel Craig’s introduction with Casino Royale sternly slapped long-loyal James Bond fans in the face with insistence that only now, for the first time, did we know anything about “James Bond.” Significantly, that his Aston Martin DB5 was not a Q-Branch issue, foist upon him to replace his trusty Bentley. He won it, fair and square — no help from you or me or MI6 — in a card game.

According to The Sun, Skyfall will mark “the first time since its debut it has been armed and used by Bond in a chase.” (Not to nitpick here, but the Aston Martin DB5 in Thunderball was unquestionably armed, as can be seen in both the pre-title, and teased to great effect when 007 reaches for the weapons console while driving away from the clinic; and it was chased by a bad guy.)

So, is this another Aston Martin DB5, in addition to the one Daniel Craig’s James Bond won in Casino Royale? Or a retro-fit? Or maybe it came with the machine guns, or ejector seat, or whatever, from its previous owner, Dimitros?

You know why this is so terribly concerning?

It’s concerning because people are actually discussing this at all.

The New York Post. Social media. And God-only-knows how many backbenchers on the fanboy forums. Speculating on which gadgets. Desperately seeking to justify its fit and appropriateness to the rebooted, alternative reality James Bond timeline brought firmly about via Daniel Craig. Rationalizing the place of this antique, because, you know: Ian Fleming’s James Bond drove a 20-year-old Bentley in the 1953 novel Casino Royale.

For the record: This is 2012. We all know people who currently drive 1992 cars, today. On the road, they’re neither out of place nor esoteric to maintain. That’s hardly the same as an early 1960s automobile. You’ll see more cars of that vintage on display at The Henry Ford Museum than you will in any given week on mainstream highways (with obvious pockets of exception, of course, e.g., retirement communities). A period so distant that Ford today actually pays homage to the Mustang that shared the road with Bond’s DB5 in Goldfinger.

Bellbottoms recently came back, too. Given allusions to The Spy Who Loved Me in Quantum of Solace, ya think Daniel Craig will have his Skyfall gun barrel reshot in a tuxedo — with bellbottom pants?

The folks at The HMSS Weblog revisited Live and Let Die over this past weekend. Noted that Skyfall director Sam Mendes said something about having seen it. In the novel, Ian Fleming gave 007 then-state-of-the-art diving gear for his assault on Mr Big’s smuggling ship. In the movie, Roger Moore was introduced to the role while wearing (perhaps nothing more than) one of the world’s first quartz wristwatches.

Bond was aspirational. Bond was ahead of his time.

Last week on Facebook, I’ve seen entreats from fans suggesting we “wait and see” before weighing-in on Skyfall. More pointedly, “How do you know there’s a problem? You haven’t even seen the finished movie yet!” Fair question. Although I might ask why similar concern is so hard to find in reverse: What’s the basis for anyone anticipating “Bond with a capital B” in Skyfall? Those people haven’t seen it.

But to answer the question of my concern, I’d start with the trend line. The 2006 Casino Royale is generally thought to be very good, I say, deferring to the masses; but it’s a far cry from Goldfinger. Quantum of Solace was bad (as I’ve already written: Very bad), and Die Another Day is not at all looked back upon kindly. So, the last full decade of James Bond filmmaking is at best not just overwhelmingly disappointing, but significantly so. At worst, its erratic, unpredictable.

And that’ll destroy a brand quicker than anything else.

If touchstones to the glory days of 007 were the key, Die Another Day should’a knocked it out of the ballpark. It promised and delivered a veritable Where’s Waldo of insider references. A room full of relics, even. But they could’a parked the same Aston Martin DB5 on top of all that and it wouldn’t have made a bit of difference. Neither will it make any difference in Skyfall. I don’t need to wait for the movie to know that for certain. Neither do you.

Here’s what we know:

  1. We’ve had a press conference that told us Ian Fleming would have no influence on Skyfall — like that was good news: Because, you know, the 2006 Casino Royale that took a lot from Mr Fleming was so much better than Quantum of Solace which shared nothing but the title with Mr Fleming’s short story
  2. We’ve had 80-something official @007 Tweets since then reinforcing that (i.e., no mention of Ian Fleming)
  3. We’ve had “more of the same” in terms of emphasis on Daniel Craig as primary sex object for Skyfall (am I the only one who’d give Skyfall benefit of a doubt based solely on Bérénice Marlohe’s dress and legs at the November 3 press conference?)
  4. We’ve had legitimate budget questions answered with clever cliché and dodges
  5. We’ve seen a minor character appear significantly on film locations for the last 4 months of a 6-month shoot (because, like Daniel Craig in swim trunks, M is so much more important to 007 success than James Bond could ever hope to be)
  6. We’ve seen the distraction of an added product (beer, no less! not the film) marketing campaign added — before the primary product, Skyfall, has even finished filming
  7. We’ve seen finger-pointing and history-revising rational for Quantum of Solace failures, no sign of lessons learned

The Aston Martin DB5 thing only superficially recognizes that “James Bond” is successful in large part due to its legacy.

In 2006, “the powers that be” decided they didn’t need that anymore. In essence, they traded Connery, Lazenby, Moore, Dalton, and most pointedly, Brosnan fans for the hope they could out-Bourne Jason Bourne. Daniel Craig’s first James Bond can’t now be seen as anything but an anomaly, luck. Does anyone really think its “sequel” flopped solely due to a poor script? I tried to watch it again last night, the camera work and editing from the start having sent me back to a DVD of Diamonds Are Forever before anything else.

“Don’t worry,” we’d been told months before. “Daniel Craig insists on doing a lot of his own stunt work!” Really? As I’ve said before: “With live ammo in the guns?” If not, how ’bout if professional stunt men do the stunt work? Maybe then the lead could work on delivering really convincing love scenes with Agent Fields. You know: The part that the actor is supposed to be good at.

Better economics, too. That means more money on the screen.

I can rent an Aston Martin DB5 a short distance from my office here in Michigan, as it turns out. Fundamentally, an Aston Martin DB5 is a commodity. When I wrote above that one had appeared with Roger Moore in Cannonball Run, some of you reading this immediately thought, “That doesn’t count! That’s not a James Bond movie!”

Agreed. And it won’t make Skyfall a Goldfinger-class James Bond movie, either.

Take a lesson from Toto here: Forget the bright belches of flame. Keep your eye on what the curtain can’t hide.

Annual James Bond movie ranking, 2011

Prompted by my good friends at Her Majesty’s Secret Servant, I decided it was time to finally sit down and rank all the James Bond movies here.

My plan is to make this an periodic event — even to the point of including years when there are no new entries.

Part of the reason for this is out of sensitivity that rankings on sites such as IMDb.com necessarily bias over time, because the site wasn’t around when so many of the older films first came out. There’s also a certain halo effect often dissipates with the passage of time, post-premier.

For good and bad.

The approach that’s always made most sense to me was lining ’em up and sequencing ’em, worst to best. In doing that this round, I can honestly say that I felt no ties. IMDb.com data are included to, um, show how wrong some assessments can be sometimes.

Annual James Bond movie ranking, 2011:

Carte Blanche: United Kingdom launch event video

As we particularly remember Ian Fleming today on what would be another celebration of his May 28, 1908, birthday, it is most fitting that James Bond has returned.

Carte Blanche, the Ian Fleming continuation novel by best-selling author Jeffery Deaver, made a grand appearance via special event put on by publisher Hodder & Stoughton.

Deaver himself arrived in a red Bentley Continental GT not too far removed from the car James Bond owns and drives in the book (sand obvious 007 markings, of course). Bond-girl in form-fitting leather garb, accompanied separately on motorcycle.

First copies of Carte Blanche were individually hand-delivered by Royale Marine Commandos, dropping from repelling ropes anchored to rafters high above the floor in St Pancras International. Ian Fleming’s great-niece, actress Lucy Fleming, made remarks on behalf of the family.

Once again, top marks to publisher Hodder & Stoughton for not only staging an event most befitting the James Bond icon, but for producing an exceptionally well polished video for promotion and posterity.

Publisher Hodder & Stoughton promotes Carte Blanche with stylized video

To marks to UK publisher Hodder & Stoughton here for producing a video that captures all that readers have been promised in the upcoming Jeffery Deaver novel, Carte Blanche — continuing in the literary tradition of Ian Fleming.

Pacing, style, music. Individually and together, each element is right to the desired feel. Curiously, it also feels distinct from the movie franchise, without challenging or dismissing it. James Bond, in writing.

Finally, I have to mention the “twist” with which it ends. Marvelous.