Dell Deaton – Page 4 – Branding Bond™

September 14, 2009

Let’s not argue with those who dislike the “Bond Girl” archetype

Blame this one (too) on Ian Fleming, advised Kingsley Amis in The James Bond Dossier (1965).

He evolved something approaching a formula for the presentation of Bond’s fair quarry. Its most noticeable feature is that, so to speak, the given girl appears in the first place … she is going to turn up. This is a convention, and as usual with conventions there’s not much use arguing with people who dislike it. Either you smile appreciatively and nudge your neighbor and lean forward when — say — the saloon goes quiet as new marshal and badman confront each other, or you groan and swear. If the second, you don’t like Westerns, and perhaps would be best advised to avoid them.

September 13, 2009

“Wife” (criteria)

Ian Fleming is reported to have joked that he “demanded or perhaps pleaded for three things in a wife.”

enough money to buy her own clothes,
able to make “incomparable Sauce Béarnaise,” and —
“she should be double-jointed.”

September 11, 2009

Deborah Lipp on Bond’s martini

The question of “shaken,” rather than “stirred,” is one commonly debated among James Bond fans.

September 10, 2009

Origin of “shaken, not stirred”

“A dry martini,” James Bond said. “One. In a deep champagne goblet.” essential 007 brand elements, this, too, comes from the fertile mind of his creator, Ian Fleming.

September 9, 2009

Origin of the Double O number

Ian Fleming is not only responsible for designating James Bond as “007,” but also for creating a mystique surrounding it.

September 8, 2009

Fleming’s “generic” strategy

Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?

September 7, 2009

Bond, James Bond™

This is certainly the trademark phrase, even if not legally “trademarked.” (Is it?)