Branding Bond™

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Update 2: How many James Bond movies are there?

While still holding at 27 James Bond movies, this update may reflect a pivot point to change that status.

Movie producers Barbara Broccoli and Michael G Wilson have struck a deal with Amazon to sell off their position of control over the franchise [1].

As per details of the historic agreement, Amazon MGM Studios, Wilson and Broccoli have formed a new joint venture to house the intellectual property rights. The three parties will remain co-owners of the iconic franchise but Amazon MGM will have creative control.

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Update 1: How many James Bond movies are there?

As of this post, the number is still 27 James Bond movies.

The timeline has updated since this subject was originally broached here on Branding Bond, however. In a summary dated March 17, 2022, then updated a month or so later, Forbes reported that the Amazon deal to acquire MGM has now been finalized [1].

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How many James Bond movies are there?

As of this post, there are 27 James Bond movies.

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“How to Write a Thriller,” by Ian Fleming, Show, August 1962

As I get further and further into my own original research on Ian Fleming, it’s started to amaze me at just how much biographical substance is available to the general public.

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James Bond’s subscription to Playboy, March 1960

In “Playbill,” the page that introduces the March 1960 Playboy magazine, editors provide context for the first appearance of a James Bond short story contributed to that issue by Ian Fleming.

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Sean Connery Playboy interview, December 1965, part 2

Sean Connery provided the following insights into what Branding, James Bond Branding fundamentally argues is the critical role of product placement in 007 stories.

He had great energy and curiosity and he was a marvelous man to talk to and have a drink with because of the many wide interests he had. What made him a success and caused all the controversy was that his writing was such good journalism. He always contrived extraordinary situations and arranged extravagant meetings for his characters, and he always knew his facts. He was always madly accurate, and this derived from his curiosity. When he was discussing anything, like how a truck worked or a machine or a permutation at bridge, there was a brain at work and an enormous amount of research involved; it wasn’t just a lot of drivel he was talking. That’s what I admired most about him — his energy and his curiousity.

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“Wife” (criteria)

Ian Fleming is reported to have joked that he “demanded or perhaps pleaded for three things in a wife.”

  • enough money to buy her own clothes,
  • able to make “incomparable Sauce Béarnaise,” and —
  • “she should be double-jointed.”

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