One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.
Category: books
“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.
Ian Fleming “wrote Casino Royale in order to take his mind off the horrific prospect of matrimony,” asserts biographer Andrew Lycett.