RealBusiness.co.uk just reported the following, under a Monday, September 14, 2009, byline by Kate Pritchard.
Category: Marketing
“A dry martini,” James Bond said. “One. In a deep champagne goblet.” essential 007 brand elements, this, too, comes from the fertile mind of his creator, Ian Fleming.
is not only responsible for designating James Bond as
,” but also for creating a mystique surrounding it.This is certainly the trademark phrase, even if not legally “trademarked.” (Is it?)
One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.
“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.
Ian Fleming “wrote Casino Royale in order to take his mind off the horrific prospect of matrimony,” asserts biographer Andrew Lycett.