Occasional Writings – Page 5 – Branding Bond, James Bond ™

Category: Occasional Writings (page 5 of 6)

2009-09-09

Origin of the Double O number

Ian Fleming is not only responsible for designating James Bond as “007,” but also for creating a mystique surrounding it.

2009-09-08

Fleming’s “generic” strategy

Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?

2009-09-07

Bond, James Bond ™

This is certainly the trademark phrase, even if not legally “trademarked.” (Is it?)

2009-09-06

The original 007 marketing campaign

One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.

2009-09-05

Ian Fleming’s “business” approach to 007

“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.

2009-09-04

“James Bond” was created to make money

Ian Fleming “wrote Casino Royale in order to take his mind off the horrific prospect of matrimony,” writes biographer Andrew Lycett.

2009-09-03

Videos on the Internet as research tools

The following is ostensibly a commercial for the Omega Seamaster wristwatch.

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