Ian Fleming – Branding Bond, James Bond ™

Tag: Ian Fleming (page 1 of 2)

2009-09-16

Characteristics of the original Bond Girl: Can she take care of herself, or what?

Continuing with the Kingsley Amis analysis of Bond Girls in Ian Fleming books, the following may come as a surprise to those less studied in the world of 007.

2009-09-15

Characteristics of the original Bond Girl: How does she look?

Kingsley Amis tackled the challenge of summarizing the Ian Fleming Bond Girl in Chapter 5 of The James Bond Dossier (1965), “Beautiful Firm Breasts.”

2009-09-14

Let’s not argue with those who dislike the “Bond Girl” archetype

Blame this one (too) on Ian Fleming, advised Kingsley Amis in The James Bond Dossier (1965).

2009-09-13

“Wife”: Criteria

Ian Fleming is reported to have joked that he “demanded or perhaps pleaded for three things in a wife.”
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2009-09-10

Origin of the vodka martini

“A dry martini,” James Bond said. “One. In a deep champagne goblet.” essential 007 brand elements, this, too, comes from the fertile mind of his creator, Ian Fleming.

2009-09-09

Origin of the Double O number

Ian Fleming is not only responsible for designating James Bond as “007,” but also for creating a mystique surrounding it.

2009-09-08

Fleming’s “generic” strategy

Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?

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