strategy – Branding Bond, James Bond ™

Tag: strategy

2009-09-08

Fleming’s “generic” strategy

Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat generic physical image of the James Bond character. Why?

2009-09-06

The original 007 marketing campaign

One of the most important differential advantages enjoyed by “James Bond” lies in a marketing initiative that actually began before the brand (character) publicly existed.

2009-09-05

Ian Fleming’s “business” approach to 007

“Bond Promotion: 1952-1953,” provides the best understanding I’ve seen of Ian Fleming’s pre-Casino Royale publication treatment of James Bond as a business.

2009-09-02

How Ian Fleming named “James Bond”

The following as-yet undated interview with Ian Fleming speaks to how he selected the name “James Bond” for his character.